Kmart has dethroned Bunnings as number one on an annual power list of the top 100 online retailers.

Power Retail, which looks at online commerce in Australia, hosted its annual All Star Bash on Thursday to announce its top 100 and a series of category winners.

Bunnings has won the category for top department store twice but, in 2023’s list, Kmart took out the top sport.

Woolworths was a close second, while Chemist Warehouse jumped from number nine to the top three.

Bunnings then placed at number four, dropping three spots from the previous year.

Businesses such as JB HI-FI, Big W, Myer, Target, Coles, Ikea, Mecca and Cotton On were also in the top 20.

David Fear, head of data at Power Retail says; “This year, Kmart consistently ranked highest across categories of site performance, accessibility, payment and delivery options, traffic, and mobile app excellence, making them the most successful retailer in 2022.

“They have demonstrated a true dedication to mastering the mobile user experience and providing consumers with the most streamlined process of browsing and purchasing.

“We look forward to seeing their growth and innovation in the year to come.”

Other category winners included Adore Beauty, which took out the top spot for the best user experience.

Spotlight won the category for Home and Decor Retailer, the best beauty retailer went to Mecca and the business with the top loyalty program category went to Pet Circle.

To create the Top 100, Power Retail created a ranking which looked at acquisition, conversion, fulfilment and retention.

This was determined by looking at metrics such as the amount of time the shopper was on the website, delivery and payment options and mobile app success.

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Grant Arnott, CEO of Global Marketplace says, “We know that conversion is an area that retailers are really focusing on, and this year, 86 per cent of the Top 100 retailers have product reviews on their site, compared to only 42 per cent of those outside the Top 100.

“All of these factors contribute to customer conversion, as product reviews have a significant impact on consumer decision-making.

“Kmart showcased a detailed and progressive approach to conversion, which ultimately landed them the top spot and a high Net Promoter Score of 56.”

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